12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign idea can considerably enhance a brand’s appearance in the skill market. And fortunately is that it does not constantly need a crazy spending plan!

Now is the time to inject some creativity and fun into your recruitment campaigns and shake up those uninteresting, tired recruitment techniques that typically begin with publishing on job boards (boring).

When your skill team starts producing original, appealing campaign ideas that connect into and strengthen your total recruitment strategy, you’ll quickly discover how to bring in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and engaging methods to bring in good candidates to your brand name and make a bigger effect on applicants.

Examples consist of recruitment via a dating app, utilizing a mysterious code to break, hosting meet-ups, or employing the assistance of an immersive virtual trip.

– You can establish creative ideas for your recruitment campaign by evaluating the issues your talent team has now, looking into how other companies hook candidates, or conceptualizing originalities with your group.

– Three examples of organizations believing outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design lorry that interviews its own professionals, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After launching your project, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test templates to improve and automate your working with process.

What is a creative recruitment project?

Recruiters or talent acquisition teams that use original recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, link straight with the hearts and minds of their target audience.

How do you know if your organization is utilizing innovative concepts in your technique?

Well, has the talent group been utilizing the same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same traditional techniques that everybody else uses, there’s no way your brand will stick out in the crowd.

When companies connect with candidates in a thoughtful, impactful way with their recruitment marketing, they’re most likely to attract the competent people they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do business consider innovative recruitment campaigns?

It’s not too complicated. Let’s stroll through the actions for developing effective, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in getting leading talent.

Step 2: Next, brainstorm ideas or tactics to conquer those difficulties. Here are some pointers:

– Get inspiration from other business currently thinking out of the box.
– Put yourself in the shoes of your target market and think of methods to interact with them in a style and tone that will interest them, such as an animated video.
– Connect to coworkers to gather ideas from a varied group.
– Consider what your company values extremely in its present staff members.

Step 3: Bring all your ideas together and create your recruitment campaign method, consisting of the channels you’ll use to release it, such as social networks and your careers website.

Step 4: Review your campaign cost and guarantee you have the budget you need, employment or change your plan accordingly (keeping in the excellent things your target market likes).

Step 5: Launch your campaign and hope your job advert and other campaign components get extensive national, global, (and even viral!) attention.

Do we need to outsource specialized components of our recruitment campaigns?

Possibly. We understand that not all business have the resources to manage every aspect of an innovative project in-house. Because case, you might require to outsource particular elements to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t look like your nephew stole your smart phone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, now for the enjoyable things.

To help you win on this brand-new path, we have actually gathered some genuinely ingenious recruiting ideas below. Companies that created some original or inventive attention grabbers to reel in terrific prospects.

12 innovative and inspiring recruiting campaign examples

Let’s face it, numerous companies need a recruitment process transformation. Especially if they want to attract young, qualified candidates (and the company’s company brand is as attracting them as a 1970s motion picture).

The following companies (most of which you’ve likely become aware of) likewise needed some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior staff for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, employment referrals.
Their most initial campaign idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season ending. It may not have included at any big international advertising celebration, however it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous professions like the army is becoming harder.
Recruitment technique: Using pop-culture referrals to draw in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is special since it utilizes the principles of good marketing or copywriting by appealing to what is essential to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely underestimated and is also experiencing a rapid boost in demand post-pandemic.
Recruitment strategy: Using emotional and aspirational messaging to bring in people whose values line up with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for employment a job that is generally very under-appreciated absolutely needs some additional creative juice. Home Instead decided to employ the services of an expert agency for this project to refresh their brand and hook precisely the right kind of people.

The firm created exceptionally emotive recruiting videos for this niche industry, which 100% struck the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital jobs was a hard job.
Recruitment method: Using a major technology pattern to sign up with the discussion and increase their awareness in the tech talent circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furniture maker IKEA. To draw in talent that thinks out of package, they invited potential prospects for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for employment more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work candidates aiming to start their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National ad project covering social networks, digital screen ads, radio, and press coverage.
These guys are assisting to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has actually restored 6.9 million tasks considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes prospective beginners aware of the large selection of benefits available with a career in hospitality and uses testimonials from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to attract 1,000 brand-new workers over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who wish to work from another location.
Tactics: employment A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment campaign that the software application company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road journey.

Their novel idea lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has helped them satisfy their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to help in reducing working with predispositions by revitalizing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment technique: Targeting a really particular skill section – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s considering of the box. After discovering a fascinating market insight that “around 78% of British parents aged 45 and over wish to take on a new difficulty once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this specific talent swimming pool.

Filling the crew lacks with candidates who are over 45, whose kids have finally flown the nest, and who are now searching for a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned international motor show and developing the brand name as an emerging center for automotive software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project technique on its head for sure! The group integrated AI into the automobile’s pedestrian speech innovation and car connect system to evaluate the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment technique: Using an ingenious, gamified method to engage passive candidates & providing a free present.
Tactics: Skills test was promoted on social media platforms

Our sis business, Toggl Track, wanted to employ an SEO manager and idea of a fun project that ‘d be a win-win circumstance for all. We developed a skills test difficulty and advertised it throughout social media, offering a totally free t-shirt to candidates who accomplished high ratings.

Reaching passive candidates while getting the word out about our brand to other talented workers worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive company brand name to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and visual properties

Walmart’s enormous skill acquisition project was developed by Nexus and employment helped offer the brand name a much-needed facelift (because the merchant may not have actually been leading of lots of candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to accomplish?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment strategy: Tapping into a growing interest amongst youths in home remodelling and crafting an engaging worth proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents restoration stops working recreated as masterpieces, out-of-home, web, and social media material

Intending to hire some 5,000 people in a year amidst exceptional labor scarcities, Lowe’s Canada was facing the significant challenge of attracting younger employees. Partnering with an innovative agency, the brand designed a recruitment project focusing on chances for development and knowing within its network.

They have actually likewise found that 88% of Gen Z students want to work for employers who offer them access to training and growth opportunities.

Training is a priority for us, so we ensure to offer extensive training to everybody who joins our groups. Operating in among our stores is a great chance for individuals to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a campaign and exhibit that builds on the desire to find out by showing compelling examples of renovation failures that young individuals can prevent by working and finding out at one of the brand name’s shops. Each of the displays had a QR code for applying straight for the different employment opportunities.

Thinking about your next original recruitment campaign technique?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious business to approach prospects.

Whatever the role, from getting up the very best engineers to roping worldwide’s greatest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you use your imagination!

One simple method to include shimmer to your next recruitment project while making it fun and engaging for you and potential candidates is to begin with abilities tests. And, no, you do not need to create tests from scratch. Our test library is teeming with role-specific questions developed by the specialists.

Say goodbye to inappropriate candidates and the hours squandered screening CVs. Create a complimentary Toggl Hire account today to see simply how easy, enjoyable, and fair hiring can be.

Juste likes investigating through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and structure marketing groups. She operates at Toggl Hire and discusses how businesses can recruit really fantastic individuals.